With no budget, no one on Spirit of South Carolina's team performing in a role as Marketing-publicist-Business Developer-"mouthpiece" or whatever,, the publicity, visibility, brand, of our schooner is built on, well, just us volunteers, really. We tell her story, invite walk-ups aboard for a tour, somehow manage to throw the schooner's name into conversations we are having with who'ever might be interested.
Every once in a while, an opportunity drops on us. In this case a request for a magazine photo shoot. If you've been aboard since 2020, there has been two. Given the readership, and chance to be on a cover.. well, it's a big deal. Free publicity.
Last month, Ken Fonville greeted Photographer Mark Staff and his team on board to set up a special shoot for a feature article in the Summer edition of "Charleston Women". The magazine is Charleston Women is a lifestyle magazine that focuses on the needs and desires of women who are business leaders, daughters, mothers, grandmothers, neighbors, wives, sisters and much more. Mark had earlier coordinated coming on board, with Bryan Oliver, who would be out of town. So Ken stepped up to host the event, whatever that might be .
Ken was probably set back momentarily at what happened next. Mark's work is a serious production. The shoot showcased nine women. According to Ken's recollection, an entire ensemble climbed down the gangway and began stalking the deck first to identify their "set", then looking for the best angles to compose their shots, lighting equipment, bringing aboard the "Talent", in this case, nine Charleston women business leaders/entrepreneurs, make-up-wardrobe, and of course.. catering.
The results were pretty impressive, given the deck was largely stripped of rigging. No matter,, his staging crew gathered up loose gear and arranged it in places that would create an effect. The results of his work are in the cover below. You can access the digital magazine at:
read.charlestonwomen.com/charleston-women/summer2025/6/#zoom=true